Using a Plugin to Improve the SEO of your Content
Recently I decided to take a fresh look at the content of one of my sites to see if I could give it the benefit of a bit of an SEO makeover, and so I grabbed my trusty copy SEOPressor and quickly installed it on the site to be optimised.
There’s so much to think about when doing SEO within pages and posts. Do the post headings contain my keyword? Have I placed the keywords in my first sentence? Are they in the last sentence? Is the keyword density throughout the post right? Is there a balance of bold, italics and underlines? Is there an ALT tag in the right place?
With all that stuff to remember its enough to drive you potty!
It was with relief that a while back I discovered SEOPressor to keep my mind straight, organised and on right track, so I don’t forget all those things that can potentially make a difference.
What does SEOPressor do?
Basically what SEOPressor does is help you take care of all that basic in-content SEO stuff, by giving you list at the side of your post editor with either a tick or a cross, and a percentage value for how optimised your content is.
All you have to do as the post author is work through the list until you turn all those nasty little red crosses into glorious little green ticks, and get that percentage as high as you possibly can by tuning your content to the max. Brilliant! Just what I need to keep everything ship shape SEO-wise.
A tool like this is powerful to give search engines as many clues as possible so they know what your posts and pages are about, and also to give hints to the adsense system as to which kinds of relevant ads to serve up. My personal rule of thumb though when using it is to keep my writing as natural as possible. You dont always have to shoot for 100% at the expense of human readability.
Using SEOpressor with HeatMap
There is one thing to bear in mind when using SEOPressor with HeatMap. SEOpressor gives you a score for having a H1 tag in your content. BUT WAIT! If you look at my screen grab above from SEOpressor you will notice that mine has a big fat cross for the H1 tag setting!
What gives? Surely I wouldn’t want to leave something as important as that left undone. Would I?
Relax…
Of course Heatmap doesn’t need a H1 tag for your posts because it automatically turns your page or post title into a H1 tagged heading. SEOpressor doesn’t factor that into the score, but it doesn’t really matter. If you want to make sure that you are as near as possible to getting 100% you can briefly cut and past your post title into the top of your content. assign h1 tag to it, and then see your SEOPressor score jump up to reach new heights. You should delete it again afterwards though as you definately would not want to add an extra H1 tag to your page or post (there should only ever be one of those per page).
Other useful things that SEOPressor does
SEOPressor automatically decorates your keyword with bold, italic and underline, adds alt=”keyword” to all images in the content that do not have an alt tag, automatically adds the Keyword in Post titles, plus it does site-wide Keyword Decorations.
If using those particular time-saving options I would also install a cacheing plugin such as WP Super Cache (my personal favourite cacheing plugin) just so your server doesnt have to work up a sweat when serving up auto-decorated pages – but myself I prefer just to have SEOPressor remind me about bold/italics/underline and then add them in the post myself, and let my server do more important things.
The makers of SEOPressor claim that its installed on 500,000 blogs, which is easy to believe as its such a very useful plugin to have in your IM toolkit.
