Safety Yellow Colour Scheme

“The desire for safety stands against every great and noble enterprise” – Tacitus

“If this humor be the safety of our race, then it is due largely to the infusion into the American people of the Irish brain” – William Howard Taft”

Inspired by Google’s Ad Placement Guidelines

Google knows a thing or two about where to position ads, and even tell us where the best spots are to place them. HeatMap Adaptive is directly inspired by Googles published best practice guidelines, with all widget positions carefully place and proportioned so that both visitors and Mr G love your site.

The Responsive Ads Theme

HeatMap Adaptive is designed to keep ads placed in the ‘hottest’ screen locations above the fold even as screen real estate shrinks on Tablets and Smartphones. Ads and widgets which cannot be accommodated on the available screen real estate fold neatly below the content.

Add Click Missile Plugin to automatically switch to Mobile Ads

For extra ad placement power add Click Missile plugin. Click Missile detects smartphones and automatically switch the ads to suit a mobile device.