Ad Placement Strategies of Top Adsense Publishers: The Blended Numbered List

Ad Placement Strategies of Top Adsense Publishers: The Blended Numbered List

Does Google play fair with small volume website publishers? Is there one rule for the Big Guys, and another set of rules for the little guys?

How The Biggest Adsense Publishers do it

Just check out this page at eHow.com. Notice how the ad beneath the recipe appears to be a custom width and a custom font. hmmm.  Maybe not quite Adsense TOS compliant as far as I can see – if you are just a regular Joe Webmaster that is.

The VIP Adsense Lounge

The good news for smaller publishers is that if you do eventually hit the big time with Google, then it seems there is some kind of VIP adsense lounge where formatting rules are but a distant memory and all the worlds web fonts are your oyster.

So what can regular Joe Webmaster do?

Well, we can work with what we do have, and emulate the strategies of the priveledged adsense publishers within what we are allowed to do ourselves.

A New Series of Adsense Placement Tips

So here we are, launching the first tip in this new series of Ad Placement Strategies of Top Adsense Publishers.

Drum roll please. Its the…

The Blended Numbered List

So lets revisit the page at Ehow.com, and take note of the blended list and adsense ad below the recipe. Can we emulate this kind of blending in HeatMap? Yes we can; Here’s a basic example…

So as you can see the indented post text, and the ad align perfectly, allowing the eye to run down the list and fall naturally to the ad.

This kind of arrangement could work great for sites that contain Top Ten lists, Recipes, Jokes etc etc, Any kind of content that is list like is potentially good for this type of arrangement.

How its done…

First of all I’d recommend putting the HeatMap Theme into squeeze mode, with sidebars on so that you get a nice narrow column for the eye to drop down. Then place your ad in the [Content Item] Below widget position.

Your ad code block should contain a simple tweak as shown below in order to push the ad further to the right and thus align the ad and text perfectly:

Things to Note

When implementing this tip remember that for average Joe Webmaster, the Adsense TOS rules apply, and Google doesn’t like ads to be confused with content, so make sure that you differentiate your content and ads in some way. In the above example the ad links are a different colour from the numbered point items. If I wanted some extra safety I’d also add a touch more space at the top with a margin-top:10px appended to the style declaration in the ad code above.

So, go to it, try it out, let me know how it works for you.

Until next time.

See you in the VIP Adsense Lounge.

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6 Comments on “Ad Placement Strategies of Top Adsense Publishers: The Blended Numbered List

  1. Hey there Stuart, thanks for the adsense tips. I am going to need it.
    Just check my stats and it looks like I need to make some changes. My site has only benn up a little over a month now & I only have 32 clicks.
    Only made $8.32

    Can’t make much of a living with that. Need 2 make a change.

    love the new heatmap theme. I loved the old one 2 but this is really awsome!

  2. I’ve spoken to an Adsense consultant on a few occassions with giving me recommendations on a couple of my websites. Recommendations for adding the 300 and larger blocks. Only had 1 ad placement, he wanted me to add at least one more. So I did and my earnings went up.

    A light colored border around the ads with the words – sponsor – ad or something like near the border, that will help make them different, but may reduce the ctr rate. But thats what he told me to do.

  3. William,
    Yup you just need to get focussed about your ad placement, and make your blog more official looking so people will trust your content and what you are saying there. I recommend you blend your ads nicely rather than placing ads in the visitors face. The tip in this post is a good place to start.

    Sean,
    Yes 300px blocks (and larger) work well, if placed nicely.
    With borders or things near the border you have to be careful so Mr Google doesnt think you are trying to draw attention to the ad using graphical elements. Subtle and natural seems the key to make mr google happy 😉

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